Product-based Growth

BUILD, LAUNCH AND GROW AWESOME PRODUCTS

Whether you're a startup launching your first product or a mature enterprise introducing a new innovation, we provide the expertise and resources you need to achieve your revenue, customer acquisition and product adoption goals.

With decades of experience in B2B product launches, we'll help you develop a clear product vision, create a prioritized roadmap, and optimize your time to market. Confidently navigate the product development process, from discovery to design to MVP experimentation to go-to-market. Our laser-focused approach, combined with proven strategies and frameworks, will ensure your product stands out and delivers exceptional value to customers.

Product & Portfolio Strategy and Management

Are you building the right products and are you building the products right? With our expert guidance, you will improve time-to-market and create products that truly resonate with your target market. We help you:

Design the product strategy based on your company mission, vision, and goals
Craft 1-, 3-, 5- year outlook for your product roadmap and portfolio
Drive capability prioritization to build the most impactful products that fit the market now and beyond, using proven methodologies and critical tools

Focus on building the right product, as fast as possible!

Product Marketing and Launch

Words matter. Have you crafted the narrative and story that resonate with your target customers? We excel in research and customer insight based story-telling, messaging, and positioning that lead to effective go-to-market strategies. With clear and relevant messaging for market-facing and internal teams, we will make sure your product resonates with the right audience at the right time! We help you:

Craft unique value proposition that simplify the message and filter out unnecessary noise
Assess market reality, competitive offerings and customer insights to articulate what drives long-term customer value
Build pricing and commercialization strategies with willingness-to-pay and purchase triggers
Launch products with a massive lightning strike and subsequent thunder rolls
Provide product content for marketing and sales enablement teams

We transform products into powerful stories that sell!

WHAT WE DO

Build out the ideal customer profile (ICP) and buyer persona cards
Plan, build initial hypotheses and work backward to define product direction.
Assess product-market fit continuously to ensure ongoing relevance.
Run pre-mortem analysis to anticipate challenges before they derail your launch.
Empower your product teams with frameworks, templates, and best practices to build, measure, and learn effectively.
Conduct customer interviews and run NPS surveys to get behind the scene on usage, adoption and use cases.
Run competitive analysis so you always know where you stand—and how to get ahead.
Craft killer product positioning that makes your offerings irresistible.
Develop effective monetization strategies for all stages of your product lifecycle.
Optimize pricing models by analyzing costs and conducting pricing experiments
Enable your sales, marketing and operations teams with the tools and content they need to win.
Drive world-class product launches with a structured, actionable plan for pre-launch, launch, and post-launch activities.
Conduct win-loss analysis to understand the repeatability of success and clarity of misses
Create investor and board presentations
Develop new business models by creating solutions (from various products)
Build out the MVP
Evaluate end-of-life strategies during pre- and post-acquisition phases.
Provide interim leadership to drive product strategy when you need a guiding hand.
And more...

RAVING FANS

"Vidya consistently achieved remarkable results, displaying a strong ability to analyze complex situations, identify opportunities, and develop effective strategies for business growth. As a natural leader, Vidya inspired and motivated our team to excel. Her approachable demeanor and strong communication skills facilitated collaboration between departments, driving alignment towards shared goals.Vidya's adaptability and resilience in dynamic environments were remarkable. She made strategic decisions that led to business success, demonstrating excellent problem-solving skills.Vidya exhibited integrity and strong ethical values. She fostered a culture of transparency, fairness, and respect, serving as a role model for the team."

- Director, Product Development at PE-backed Software Company

Intrigued? Let's talk!

Your Product, Perfected